An art director’s primary role is to visualize the advertising concept and convey the client’s message effectively. Upon receiving an advertising request, they create an ad storyline that meets the client’s needs and search for visuals that best bring it to life. Typically, art directors use high-quality stock image sites like stocksy.com, downloading and editing images to incorporate them into storyboards to enhance quality. They also strongly use Midjourney to create desired images directly. However, it’s challenging to find content that truly resonates, and even when you do create or discover something, there’s frequently a sense that the pose, facial expression, or mood isn’t quite right. So finding the right images or generating them can take a lot of time, with some art directors spending entire days in this process.

Creating visual storyboards or mood boards is a time-consuming process for art director but essential for delivering clear messages to clients. Unfortunately, there are several common challenges for art directors:

1. Stock Image Limitations: Finding the perfect model image with the desired ethnicity, pose or mood on stock image sites can be very challenging.
   
2. AI Image Generation Limitations: Using AI image generators like Midjourney to create desired images is also challenging. as achieving the right results requires numerous attempts. It’s like navigating a vast library with countless criteria to sift through before finding the exact book you need—it’s not something that happens in a second.
   
   Also, current AI image generators currently face limitations in three main areas:
   • Model Consistency
   • Pose Variation
   • Adding a Product to the Scene

They were facing so many challenges with this that they even came up with the idea of using a motion capture service to capture images from any viewpoint while keeping the same consistent model—making it possible to direct the model without the need for an actual photoshoot.

To address these issues, Fliption offers a service that allows art directors to easily modify a model’s pose with consistency of the desired face. With Fliption, users can maintain the preferred mood and face while quickly generating various poses, enabling them to create a wide variety of images far more efficiently than traditional image searching.

This is a huge advantage. They can quickly produce images that align with their ad concepts by combining different poses and faces as needed. Additionally, they can adjust the poses of models in stock images that don’t fully meet their needs while maintaining the desired mood.

Currently, Fliption offers a variety of editing features, such as creating poses where the model holds a product or changing outfits, and is also running a demo page. On this demo page, users can upload a product photo and receive ten different variations of the image in a few days. Art directors who are tired of the limitations of stock images can experience a whole new level of visual possibilities through Fliption’s service.

Fliption enables art directors to spend less time searching for images and more time focusing on creative visual work. Experience the new possibilities for creating visual content through AI technology, right here with Fliption.