The Secret to Higher Sales: Why Models Matter on Your Product Pages

If you’re aiming to become a successful E-commerce seller, you’ve probably thought about starting a Shopify store. Today, many AI tools help aspiring sellers launch product pages quickly. So, how are product pages typically created these days?

Write product descriptions using ChatGPT.
Get product concept images from platforms like Pexels.

While these methods are useful, they might not give you a competitive edge. Creating a standardized product page can be convenient, but it may not stand out. Adding a unique touch, however, can significantly increase your page views and, ultimately, conversion rates. So, what’s the secret ingredient? Models.

Historically, models have been used to attract consumers to buy products. Using a model has been shown to improve the performance of sales and ad messages by 37% and 38%, respectively. For instance, fashion or fitness brands such as Athleta and Zara often experience a boost in sales after featuring models, even if the model isn’t widely known. The power of model imagery is undeniable in driving product sales.

Athleta is a women’s performance apparel brand that sells activewear for women of all ages, sizes, abilities, and identities.

‘Easy Fleece Dolman Crop Sweatshirt’ sold by Athleta

How impactful is using a model, really?

59% of consumers believe visual information is more important than text when shopping online. There’s no doubt that using images and videos is crucial. Additionally, images featuring faces receive 38% more likes on average because a human model can create an emotional connection with the consumer, making the product more persuasive.

Creating compelling product images is essential for both readers who prefer text and those who are drawn to visuals. Simply put, pairing your appealing product with model shots can lead to more views, which in turn boosts your sales.

Devon Aoki’s modeling journey began when she was discovered at a rock concert at just 13 years old. Her breakthrough moment came in 1998 when she earned a coveted spot in the Chanel show, which not only launched her career but also left a lasting impact on the Chanel brand. Aoki’s unique look and presence contributed significantly to Chanel’s fashion identity, influencing the brand’s direction and appeal over the years.

On Shopify, the average conversion rate is only 2%, and increasing it can be quite challenging. However, incorporating model images can help boost your sales and overall revenue.

So, how can you easily create model images for your product?

At Fliption, you can simply upload your product image, and we’ll help generate model shots for you in minutes. You can input the model’s “ethnicity, body type, gender, age, and face” and specify “outfit, pose, and mood” to generate model shots in 5 minutes—without any photoshoots. Why don’t you go to Fliption.com and create your own models?

Tiara Gold, the beauty brand, promotes its products using models, generated by Fliption AI.