AI models are especially advantageous in creating product-focused visual content. They easily adapt to changing collection themes, offering cost-effective and efficient solutions without the constraints of exclusive contracts or the risk of overexposure.
However, the brand model, which relies on celebrity recognition to enhance brand image, presents a challenge for AI substitution due to the emotional engagement and unique influence celebrities have on brand identity.
The traditional model market faces challenges, including stringent beauty standards and the complex process of matching and securing suitable models, which leads to inefficiencies. AI models offer a solution by providing a customizable and scalable alternative, addressing issues of diversity and operational delays in the fashion industry.
Lalaland AI, based in Amsterdam, Netherlands, is notable for its contribution to e-commerce and fashion through AI, offering virtual models that enhance online shopping by representing diverse body types and skin colors.

This approach not only improves the shopping experience but also challenges unrealistic modeling standards. The company has formed a significant partnership with Levi Strauss & Co, underscoring the commercial and ethical benefits of representing diversity through virtual models. Lalaland AI provides its services through a desktop application that supports 3D rendering, VStitcher by Browzwear, as an extension program, making it a versatile tool for fashion designers and e-commerce platforms. The company’s pricing model offers access to a wide range of virtual models, including recently launched male Asian models, for a monthly fee of $646.36, allowing for up to 50 renderings per month.
Despite Lalaland AI’s innovative solution, Fliption focuses on addressing broader industry challenges beyond the consumer shopping experience.
Fliption offers a novel approach for businesses to utilize virtual models for marketing, enabling customization and creation based on specific audience targets. It emphasizes efficiency by allowing varied model appearances from a single photo shoot, eliminating repeated sessions. This platform is cost-effective, removing the need for physical logistics, and optimizes marketing strategies with A/B tested models. It simplifies the model selection process, ensuring anyone can be modeled without the need for reshoots, streamlining visual content creation.

Fliption is poised to transform the fashion industry with its innovative virtual model technology, debuting on March 18th 2024. The platform’s ‘Find model’ feature enables users to seamlessly search for models based on race, sex, and product type, or craft bespoke models with their own reference images. Additionally, The ‘Apply’ feature lets you update your marketing materials easily by adding new selections from Fliption. This way, your content stays fresh and customized efficiently.

This launch heralds a new era for fashion marketing, emphasizing a commitment to versatility, efficiency, and inclusivity. Fliption’s AI-driven solutions are at the forefront of fashion’s future, offering a glimpse into the possibilities of virtual modeling. For those intrigued by the intersection of technology and fashion, Fliption extends an invitation to explore how these innovations can foster a more sustainable and diverse industry landscape.






Leave a comment