MAMA CASAR, emerging from the Bejewel, Korea’s leading jewelry platform, has redefined the landscape of jewelry marketing. Utilizing AI technology, MAMA CASAR has significantly curtailed content producing expenditures, paving the way for a new era in digital marketing strategies within the jewelry sector

Dedication to Excellence: MAMA CASAR’s Costly Yet Quality-Driven Collections

Annually, the brand unveils four collections, each featuring around 20 novel pieces. Historically, the advertising process for these collections demanded considerable resources—specifically, a 6 to 7-hour photoshoot for each launch, incurring expenses of about $5,000. This rigorous approach underscores MAMA CASAR’s commitment to showcasing the true essence of their meticulously designed collections, even in the face of substantial financial and time investments.

The Shift to Cost-Effective Elegance

Seeking a sustainable model, MAMA CASAR has adopted AI technology to create a virtual face that represents their brand identity. By swapping that face into “any kind of model,” they have dramatically reduced the model cost for each shoot from $5,000 to $500 without compromising the quality of their advertisements.

Achieving Greater Engagement with AI

Notably, the transition to virtual models has not only been a cost-saving maneuver but has also resulted in higher advertising efficiency and engagement. MAMA CASAR discovered that campaigns featuring AI-generated models garnered higher click-through rates compared to those with professional models, illustrating the compelling appeal of this innovative approach.

MAMA CASAR: A Beacon of Innovation

MAMA CASAR stands as a paradigm of innovation in the jewelry advertising realm, embracing AI to spotlight models with charisma and allure over mere beauty. This strategic choice not only differentiates their campaigns but also centers attention firmly on their unique jewelry pieces, mirroring the brand’s distinctive ethos and aesthetic vision.

Inspiring the Future

MAMA CASAR’s pioneering approach in using AI for marketing not only showcases their innovative spirit but also serves as a beacon for the industry. Their successful use of technology to reduce modeling costs significantly is an inspiring example for others. The brand’s journey highlights the transformative potential of AI in marketing, encouraging others to explore and adopt similar technologies. With the ability to drastically cut costs using AI, such as Fliption, the future of jewelry marketing looks promising, blending creativity with technological advancement.